Why Anokhi Soch?
"Anokhi Soch" in english "Unique Thought" is the name of my
website because it serves designs created from original ideas which engrosses viewers attention in one watch.
Website Theme Concept
Welcome to the heartland of India, where we experience hospitality, extravagance, feel heartwarming vibes, the land that is very colorful and unique. I have always adored this land since my childhood. Phulkari is very famous traditional embroidery of this land, so I have used its motifs to design theme of my website to depict my visual identity.
My Work
SJ Developers
Branding
Brief To design logo for real estates brand name "SJ Developers".
Concept The orange shape is formation of letter 'S' and 'D'. The grey shape is showing the house door. Orange is used in the logo because it stands out, gives positive and welcoming vibes. Grey is used in the logo because it gives the feeling of calmness, stability and future. News706 BT Bold is used for SJ because its serif is bold and block shaped that is depicting the look of a house. Avenir Std 45 Book is used for developers because it gives the feeling of future and its going well in comb
Brief To design logo for real estates brand name "SJ Developers".
Dhenu Farm
Branding, Advertisement Posters, Packaging, Invitation Card
Brief Branding and campaign design on dairy farm brand name 'Dhenu' that sells HF cows milk and its products.
Brief Branding and campaign design on dairy farm brand name 'Dhenu' that sells HF cows milk and its products.
English, Hindi, Gujarati
Multi Mind
Branding
Brief To design a logo for firm’s name “Multi Mind” that provides all the types of design services.
Concept The lines above letter ‘M’ are representing all the services that the firm is providing and the word multi. The long line overlapping the letter M with the circle below is representing mind through letter ‘M’. The orange color in the logo is symbolizing creativity, success, happiness and warmth. The blue color is symbolizing trust, honesty and confidence. Grey color is used because it has a calming presence and it symbolizes stability and solidity.
Brief To design a logo for firm’s name “Multi Mind” that provides all the types of design services.
English, Hindi, Gujarati
Good Bakers Group
Branding
Brief To design logo for bakery brand name 'Good Bakers Group' that serves organic breads.
Concept I have depicted a small part of bread making process in the logo. The 3 wheat seeds are showing abstract letter 'B'. The brown tool is wire whisk, the small circles are showing the wheat particles, the big round stroke around wheat seeds is showing the speed of the process and the circular green brush stroke in the backdrop is showing the wheat powder. I have used leaf green color to show organic quality of bread and brown is used because it is the color of bread.
Brief To design logo for bakery brand name 'Good Bakers Group' that serves organic breads.
Mutlu
Branding
Brief To design a logo for kid's wear brand name 'Mutlu'.
Concept The meaning of the name 'Mutlu' is happiness. To depict happiness I have shown smiling emojis. Happiness is always depicted by multiple colors. So, I have used multiple bright colors in the logo. Ubuntu-Title is used for Mutlu because its bold and straight lines are depicting sustainability of the brand products. Quicksand Bold is used for Kid's Casuals because this font is similar to ubuntu and is showing the same quality of brand products.
Brief To design a logo for kid's wear brand name 'Mutlu'.
Himalayan Region
Campaign Design
Brief To design digital campaign posters to promote the local places, cuisines, activities and cultures of himalayas because International and Indian tourists are unaware of that region.
Concept To design digital campaign posters for people from 18 above, International and Indian tourists because campaign gives a short introductory advertisement for a product or place that stimulates interest by remaining cryptic. This strategy attracts customers. To promote the posters in an official blog and emails, Facebook, Instagram, Twitter, LinkedIn, Pinterest, and other social platforms, Word of mouth.
Brief To design digital campaign posters to promote the local places, cuisines, activities and cultures of himalayas because International and Indian tourists are unaware of that region.
Sai Bal Sansar
Book Brochure
Brief To design a brochure of 4 pages for Sai Bal Sansar School, which is a free informal education school for street and slum children run by Sai Kripa.
Brief To design a brochure of 4 pages for Sai Bal Sansar School, which is a free informal education school for street and slum children run by Sai Kripa.
Nature Rhymes
Book
Brief To design a 6 spread booklet (including front and back covers) of existing or self written nursery rhymes in English or Hindi. The booklet is meant for the age group of 3 to 6 years. Each spread to have at least 50% visual content.
Brief To design a 6 spread booklet (including front and back covers) of existing or self written nursery rhymes in English or Hindi. The booklet is meant for the age group of 3 to 6 years. Each spread to have at least 50% visual content.
Rasilas Kitchen
Social Media Posts Design
Brief To design social media posts for a restaurants brand name 'Rasilas Kitchen'.
Brief To design social media posts for a restaurants brand name 'Rasilas Kitchen'.
Kesh King
Social Media Posts Design
Brief To design social media posts for a hair care brand name 'Kesh King'.
Brief To design social media posts for a hair care brand name 'Kesh King'.
Helmets For India
Social Media Posts Design
Brief To design social media posts to represent artists of royal enfield helmets art of brand name 'Helmets For India'.
Brief To design social media posts to represent artists of royal enfield helmets art of brand name 'Helmets For India'.
Royal Enfield Garage Cafe
Social Media Posts Design
Brief To design social media posts for brand name 'Royal Enfield Garage Cafe' that boasts an eclectic menu of food and drinks, conducts gigs and also provides royal enfield motorcycles on rent.
Brief To design social media posts for brand name 'Royal Enfield Garage Cafe' that boasts an eclectic menu of food and drinks, conducts gigs and also provides royal enfield motorcycles on rent.
Fevicol
Social Media Post Design
Concept In this post, I have tried to portray wedding set and social distancing through chairs as distance makes the heart grow fonder. The copy gels with the subject- Kal ke mazboot jod ke liye, aaj thodi doori maintain karona, so, I have tried to connect the concept of wedding in which the couple tie their bond very strongly and for infinite time. So, before getting married, the couple maintains social distance, so that they stay safe to strengthen their bond on their wedding.
Concept In this post, I have tried to portray wedding set and social distancing through chairs as distance makes the heart grow fonder. The copy gels with the subject- Kal ke mazboot jod ke liye, aaj thodi doori maintain karona, so, I have tried to connect the concept of wedding in which the couple tie their bond very strongly and for infinite time. So, before getting married, the couple maintains social distance, so that they stay safe to strengthen their bond on their wedding.
Redmi
Social Media Post Design
Brief To design social media post for electronic brand name 'Redmi'.
Brief To design social media post for electronic brand name 'Redmi'.
Myntra
Social Media Post Design
Concept It’s the little moments that make life big. In this post, I have tried to portray happy friends in the letter “M” of Myntra logo to convey that myntras friends believe and trust Myntra. The colorful bags at the bottom of M are for conveying that Myntra is our best friend because it makes us happy and cheerful by delivering its products on time. Myntra is a fashion brand, so I have shown fashion products/accessories at the edges.
Concept It’s the little moments that make life big. In this post, I have tried to portray happy friends in the letter “M” of Myntra logo to convey that myntras friends believe and trust Myntra. The colorful bags at the bottom of M are for conveying that Myntra is our best friend because it makes us happy and cheerful by delivering its products on time. Myntra is a fashion brand, so I have shown fashion products/accessories at the edges.
Stately Essentials
Social Media Posts Design
Brief To design social media posts for a cosmetic brand name 'Stately Essentials'.
Brief To design social media posts for a cosmetic brand name 'Stately Essentials'.
Har-Hith
Social Media Posts Design
Brief To design social media posts for a grocery brand name 'Har-Hith'.
Brief To design social media posts for a grocery brand name 'Har-Hith'.
Vita
Social Media Posts Design
Brief To design social media posts for a dairy brand name 'Vita'.
Brief To design social media posts for a dairy brand name 'Vita'.
Yokohama
Social Media Videos
Leadership Qualities
Digital Banner Design
Brief To design digital banners on the topic '9 Leadership Qualities'.
Concept The background color of the banners are based on human chakras that represents the qualities of a leader. The human figures shown in an abstract form are conveying the qualities in a subtle way.
Brief To design digital banners on the topic '9 Leadership Qualities'.
Mood Of Wood
Building Banner Design
Brief To design building banner for a lifestyle's brand name 'Mood Of Wood'.
Brief To design building banner for a lifestyle's brand name 'Mood Of Wood'.
Arya Gyaan
UI/UX Design
Brief To create a platform in a way which will arouse peoples interest and enable them to make time to educate themselves about the importance of hindu rituals as well as the importance of elements used in the rituals. Through this platform my vision is to revive hindu traditions by elevating peoples spirituality towards hindu rituals and maintain hinduism.
Brief To create a platform in a way which will arouse peoples interest and enable them to make time to educate themselves about the importance of hindu rituals as well as the importance of elements used in the rituals. Through this platform my vision is to revive hindu traditions by elevating peoples spirituality towards hindu rituals and maintain hinduism.
anokhisoch.com